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atelierMIDE

Tower Facade in Context

Tower Facade in Context

Building Facade - Details

Tower Facade in Context
NEW YORK CITY, NEW YORK
63 Madison Avenue
THE DIURNAL LIGHTBOX
PROJECT DESIGN DIRECTOR | PROJECT DESIGNER
2026 | atelierMIDE
63 Madison Avenue, a 1960s office building in Midtown Manhattan, is reimagined as an architecture shaped by time, light, and human well-being.
The Diurnal Lightbox transforms an energy-intensive relic into a living instrument of daylight. Responding to the natural rhythms of the sun, the project harnesses diurnal light cycles to create healthier, more engaging workplaces while dramatically reducing energy demand.
An undulating chevron façade captures, bends, and redistributes daylight deep into the building through fiber-optic lenses embedded within the curtain wall. Light becomes both performance and experience—measured, modulated, and felt.
At the street, the façade opens to form a public arcade, revealing the building’s environmental intelligence and inviting the city to engage with its climate future.
Rooted in daylight, aligned with human biology, and calibrated for a low-carbon city, The Diurnal Lightbox positions light as architecture’s most powerful renewable resource
Architecture Design: atelierMIDE
Facade Engineering: SGH